It's the new phrase circulating around the retail industry and it's what's in right now.
Barnes & Noble is one of the first to introduce this new business model concept into their chains and four lucky cities are showcasing the experience first.
Edina, mn - eastchester, ny are now open and operating with folsom, ca and loudoun va opening very soon.
so what is this retail-tainment concept and how is barnes & noble making it their own?
well, it's bringing a more customer orientated and conversational setting to the bookstore. the concept will be serving contemporary dishes created by chefs and drinks will inlcude wine and craft beers. along with providing both community seating and tables and traditional dinning seating and table arragnements - to better accomdate both demographics of customers who may want isolated experiences or the group setting edxperience. and of course, there will be plenty of stations to charge your electronic devices. the theme will be casual but the idea will be to keep customers seated and entertained as long as possible, an environment to both enjoy accomplish and enjoy daily tasks.
expect dozens more of these concepts to take the place of the outdated cafes currently in barnes & nobles across the country.
If you're looking to get a sneak peek inside what these new concepts will look like - well you're in luck.
CDMV Installations has an insider's Preview of what these new concepts will look like from the ground up. feel free to look through our gallery below!
Bentonville, Arkansas is the site of WalMart’s latest contribution to the world of retail POP Displays.
Although, one could argue that the display isn’t technically a POP display, because it contains items that have - already been purchased.
But who are we to split hairs here?
The truth is, WalMart’s Automatic Pickup Machine or “The Tower” is a genius move by the conglomerate chain. They’ve found a way to physically tie their online platform to their brick and mortar platform by getting the customer to visit their stores to pick up the products they purchase online.
You may be asking yourself, “Weren’t they already doing this?”, and the answer is - yes. But not like this.
The Automatic Pickup Machine is different because it’s completely automated and involves zero human interaction, which many of us can appreciate from time to time. All the customer has to do is go up to the machine and type in their order number, the machine then turns and spits out the customer’s item. That’s it. No lines, no talking, no waiting for employees to go hunt for your item out back. In and out.
WalMart may have revolutionized the In-Store Pick Up model forever.
Keep an eye out for these towers to be installed all over across America and with the roof having to be altered and re-adjusted to fit these Tall Automatic Pickup Machines, expect to see your local WalMart with some remodeling soon.
Hooters of America has announced that they will be launching an expansion over on the east coast, specifically Virginia and North Carolina. They are eyeing the spring of 2017, which is right around the corner and just in time for march madness basketball.
the expansion will also showcase hooters' new contemporary restaurant rollout designs. In these contemporary models, guests can expect amazing a/v setups, along with centralized bars, exceptionally comfortable seating and a more sophisticated cocktail and draft beer selection. the objective? to offer the ultimate one of kind dine in experience in the country.
and with all these updates and additions to their concept and business model, it sounds like they'll have no problem accomplishing this. the new contemporary rollouts and redesigns were recently a huge success down south in houston, texas. expect hooters to keep on releasing redesigns and new rollouts across the country throughout 2017 and into 2018., bringing us better food, better drinks and better entertainment!
Radio Frequency Identification, or RFID for short, is making a dramatic shift from inventory databases to enhancement of customer experience.
This would give brick and mortar retail stores a breath of new life, after the heavy competition its received from the online shopping platform. When it comes to offering a customer an actual “experience”, online retailers have very limited options. But the brick and mortar industry has always had that ace up its sleeve, allowing customers to experience something while shopping or even just browsing in their store. The very reason why we’ve seen giants like Amazon, the king of online shopping, jumpsides over to a brick and mortar platform. Experiences can and have shown, to increase your sales.
So what can the RFID offer customers of brick and mortar retail stores?
Convenience and peace of mind. Oddly enough, studies show that 20% of online orders result in some form of negative experience. Whether it be that an item is out of stock, on backorder, has changed price, arrives late, never arrives at all, arrives damaged etc etc. And this has put a bitter taste in the mouths of consumers. With RFID, it allows retailers to bring back the BOPIS model (purchase online/pick up in store), which customers welcome. Who wouldn’t like the idea of being able to order and purchase something instantly, then having the peace of mind that you can pick it up and own that very same day, with no lines?
RFID isn’t just logistics and inventory, it has its bells and whistles, too. Look for retail stores to fit their stores with Smart Fitting Rooms, which will include:
Not to mention all the smart interactive kiosks that will be available for your favorite product. Kiosks allow consumers to better inform themselves, as opposed to dreading talking to a sales rep or altogether just leaving without purchasing. This all attributes to providing the consumer with a better overall experience and will encourage them to back back again for a future purchase.
For those thinking of utilizing a RFID system in their stores, be sure to verify your ROI on the system and to hire a qualified Installation Team. The benefits to both efforts will save you thousands in the long term.
With retail concepts like malls and plazas showing sharp decline in sales due to the shift in online shopping; more and more developers are looking to revamp and refocus their concepts and objectives when building and redeveloping these venues. What’s the biggest change their bringing to our malls, plazas, casinos and even airports?
Developers and investors are now realizing that a restaurant inside a mall or airport is no longer just a place for people to rest and refuel, but a place to include in their outing as an experience. Shoppers demand more for their patronage and time now, as they should, when can they easily acquire the same products from the comfort of their homes with today’s technology. We’ve seen the retail industry adapt and adjust to consumers’ needs, now we are starting to see the very same from the restaurant industry.
So that’s exactly what VCs, Benzion Aboud and Joe Randazza, are planning to provide Miami, Florida and eventually the rest of the U.S., and experience. Aboud and Randazza have secured over $21mil and are investing in the brand new concept, Sliderz. Sliderz is a small one-unit restaurant concept that will be introduced to mall developers, casinos and airports in the coming weeks and they show no sign of slowing down.
Aboud feels that this business model and the unconventional approach has real scalability, with a projections of opening one store a month over the next five years. Being able to approach one retail chain or developer can allow an opportunity to sign as many as 40 leases, which equals to some serious growth and roll out projections.
This makes the fast casual and up and coming restaurant concepts, like Sliderz, the hottest investments for savvy venture capitalists and investors. Just look at the Shake Shack concept, whose initial investors have profited millions of millions of dollars on this stand alone burger ideal. Shifts like this within the restaurant industry are great for everyone alike, job-seekers, contractors, investors and the economy as a whole.
As technology progresses, so does the demand for convenience and a better overall customer experience. Keep a look out for the new concept of outdoor kiosks and their endless sources of interaction and customer engagement capabilities. Take a look at the following questions to see if acquiring and installing an outdoor kiosk is right for you and your company.
1. How do you prevent water from entering the kiosk?
The kiosk should be designed and engineered to withstand all weather conditions. There are several ways to prevent water damage, including a rain hood, compression locks and strategically placed bends to avoid puddling water. Outdoor kiosks should always include high quality gasketing and be water tested prior to shipment.
2. How does the kiosk access power and internet connection?
Power and internet connection depend on the client and location. Most outdoor kiosks are hardwired to meet local codes, and internet connection can be accessed through Wi-Fi or cellular data.
3. How do you protect the kiosk from vandalism?
Location is a critical factor when avoiding vandalism, and while there's no way to completely eliminate the possibility of vandalism, we go to extreme lengths to prevent damage to the kiosk. Tempered glass, toughened materials, proper finishes and graphic wraps are all designed to withstand attempts of tampering. The use or display of a camera also helps discourage vandalism.
4. Will I be able to see the screen in the sunlight?
Outdoor kiosks should use high-brightness monitors that are rated for outdoor use and have automated dimming features. However, using high-brightness monitors also requires the proper cooling capabilities to prevent overheating.
5. How will the kiosk react to extreme cold or heat?
All kiosks should be constructed of quality materials that meet or exceed requirements for climate conditions. This might include units with air conditioning and heating capabilities, depending on the region for which the outdoor kiosk is built.
6. Does the kiosk require any special cleaning?
Outdoor kiosks should be sprayed with a heavy duty primer and a polyurethane protectant. These finishes, along with graphics that are made from climate proof materials, will make the kiosk simple to clean with just water and soap.
7. Does the kiosk require regular maintenance?
We recommend monthly inspections to make sure air vents aren't blocked by outdoor debris. Some units have filters — much like climate control units in homes — that may need to be changed periodically.
8. What's the lifespan of an outdoor kiosk?
The lifespan of an outdoor kiosk is very dependent on the climate in which they are deployed. One of our first outdoor kiosks has been deployed for over seven years and is still working just as consistently as it was on the day it was installed.
9. Why are outdoor kiosks more expensive than indoor units?
Outdoor kiosks tend to be more expensive than indoor kiosks for a number of reasons. For example, the design and engineering is far more involved, materials to build outdoor kiosks are more expensive because of the waterproofing ability and outdoor rating of those materials, doors are sealed for direct exposure to the elements, and a dual-powdered coating process is required.
10. What are the location requirements for installing an outdoor kiosk?
Site prep is critical when preparing to install an outdoor kiosk. The site has to be prepped with a level, concrete foundation. There also might be city or town codes that need to be approved before installing the kiosk.
We’ve seen QSR and Retail Clothing chains make huge adjustments to their business models and overall functionality of their stores. But now it is Grocery Store chains that are making the jump and leap into the future of shopping, today.
That’s right, grocery stores are now taking a look and adapting to a demographic that is proving to become a vital percentage of their consumers; millennials. The funky, fresh, hipster, cutting edge millennials have caught the attention of almost every industry and niche across the board. And big grocery chains are no exception. Whole Foods just added their new concept “365” and Ahold’s brought their concept, “bfresh” to the table just last month out in California.
The business model is simple, literally, it’s ‘simple’.
What businesses are understanding about millennials is that they’re all about experience and savings. That’s it, those two things is what will keep them coming back for more. So what Whole Foods has done is taken their big store concept and stripped it of all the bells and whistles for their “365” concept. They have shelves but they’re basic in every sense. And millennials don’t need tons of bright paint and pretty colors, they’re fine with concrete and open ceilings, as long as they are saving on that bag of organic apples.
But to address their need for an “experience”, 365 has some features that you won’t find at its big brother store, Whole Foods. Price tags, for instance, are all digital. You won’t find any paper price tags. Hate waiting for the cashier to figure out what vegetables you bagged and then the code for said bagged vegetables? So do millennials, so 365 has digital scales in their produce section and allows customers to weigh their produce and print out a price tag to peel and stick on their bag, saving them tons of time in the checkout line. And their store is stacked with digital signage and kiosks, because isn’t that what an experience is all about, digital signage and kiosks? Want to hear what people are saying about a wine bottle you saw, just scan it on a kiosk and it will pull up recent Reviews from people who tried it before you. Want to grab a pizza or hot dog on the way out (an extremely popular concept at Costco’s) then just walk up to their To-Go kiosks and order away.
Whole Foods figured out that by keeping the non-sense to a minimum and a loaded inventory of internal branded products, they are able to cut their costs significantly, thus marking their prices to rock bottom numbers. And by renting out inside real estate to small local vendors, including restaurants, they are making concepts like 365 a one-stop shop for your everyday millennial.
Whole Foods will be monitoring and testing out these concepts (so expect many more copycats) and if all goes well, will be looking to expand Nationwide as the year progresses. That means many more rollouts to come, along with tons of restaurant equipment, kiosks and digital signage orders to be filled and installed. Kudos to Millennials for carrying their share of this great American economy!
Ugg, the world famous footwear brand, has launched a new and innovative retail concept for their retail stores.
The concept utilizes digital signage and POP Displays within their stores in order to give their customers a “sensorial storytelling” of their brand.
Ugg wants to offer those who visit their stores an experience when browsing and shopping, rather than just a sole product. It will have been 37 years since the brand has had any major branding redesigns for their retail establishments, which is huge. This shows a significant commitment to adaptation and the future of their brand.
Florida marks ground zero for the first retail store to exhibit the new branding changes and the idea behind the new design concepts is to be able to provide potential customers with the very “feeling” one has when putting on an Ugg boot. Hence, the sensorial storytelling desire meant to provide their customers with an experience.
Ideally, the stores will be designed with a layout to offer customers a sense of “comfort”, “homely in spirit” and a “dream state”. To accomplish this, the store will be divided into sections with specific objectives. For example, one area will be exclusively to try on apparel and footwear. Another section will be to simple relax and browse through products. Also, a section dedicated to the history of Ugg, where different variations and examples of storytelling will occur and the ability to interact with digital POP Displays will be on site.
Ugg feels that offering and integrating this new style of store layout will provide their customers with a better and more well informed shopping experience. Elevating the customers’ experience and providing a tangible perspective into the product that they are interested in purchasing, may be enough to complete that transaction and leave both parties completely satisfied.
Ugg plans to integrate the new concept into their stores across the globe, including the United States. Just another example of the retail industry adapting to and integrating new resources and tools to help provide customers with a truly unique experience. Digital Signage and POP Displays are now an absolute must in the retail industry, there is no longer any doubt.