Engaging - Not only do you need to capture a customer’s attention but you need to make sure you keep their attention with engaging material. You want to provide the customer with the tools they need to make an informed decision on whether to purchase your product or not. These tools should allow them to feel in control of their research but with zero pressure. Consider including a promotional video looping continuously or perhaps a touch screen kiosk that the customer can interact with.
Informative - It’s not enough for a display to look “cool” or be cutting edge, it needs to be informative. Take this opportunity to answer the questions you already know your potential customer is thinking of asking. Leave them no doubts as to why they need to pick up one or maybe even two of your products and march right over to the register. To do this, provide examples as to why your product is better than the ones displayed around yours. Cover key features that make them feel as if they already know how to get the most out of your product if they owned it. This will give them the ability to make an informed purchase that they’ve earned, rather than just on blind impulse. This almost always converts a possible sale, into a completed purchase.
Hire The Right Installer - Nothing is worse than developing an amazing POP Display concept and then the vision being lost during installation. So much attention to detail is needed when having your POP Display installed on location. Installations are the final components in the POP Display process, and your contracted installers must make sure all the proper tools were used and all the elements are correctly pieced together. One electrical short, one crooked angle or one damaged piece can not only distort your company’s vision for its POP Display but can tarnish your company’s image overall. As silly as it sounds, but a poorly installed POP Display can not only cost you a Point-of-Purchase sale, but can permanently leave a subliminal bad taste in the mouth of your prospective customer for good.