Most businesses and franchises especially, are pretty cut and dry when it comes to business models. They all generally follow a systematic pattern across the country in the way the look and operate. But what happens when that business model becomes flawed, ineffective and outdated? Generally, the business will absorb that consequence and eventually will be on the back end for their failure to adapt.
Not Sonic though.
Chesapeake, Virginia is the very first Sonic Drive In location in the country to acknowledge their business model and how it was no longer as effective as it once had been. Competition had arrived, developed and grown around them. Customers were expressing their needs and Franchisee, Jon Schaffer decided he was going to listen to them.
“Customers wanted an indoor place to eat…”.
But this is Sonic Drive In. The car hop place, with servers on skates and drive-in style parking. You can’t bring customers inside to sit down.
Well tell that to Jon Shaffer, he was about to make a move that go against everything a franchise is about. He was going to build an indoor seating area for his customers, he was going to adapt.
And build he did, a 1,250 sq/ft addition was added to the Chesapeake location this March and locals are loving it! The cozy construction addition has 46 additional seat, a flat screen t.v., wi-fi and even a fireplace for those cold days and nights. Since then, sales have increased and Jon’s customers are back filling up his store, simply because he listened to them and decided he was going to adapt.
The lesson here?
It doesn’t matter if you’re a major QSR Franchisee or a one of kind bespoke shop, being able to identify what your business needs and being able to adapt to any changes prior to becoming victim to your environment is the true key to business survival. Jon realized he needed to adapt or die so he took on a construction project that proved to be exponentially beneficial to him and his business in the long run.