Rewind back to 1999 and it was Jeff Bezos himself that declared “strip malls are history”, in his Wire Magazine interview over 15 years ago. Flash forward to present day in 2016 and how does Bezos feel about brick and mortar business models today?
Well, all you’d have to do is take a look at Amazon’s latest development of fulfillment centers all across the country (w/1hr deliveries in 20 cities). And their very first brick and mortar bookstore in Seattle, last November. There, they sell books (with over 5,000 titles on any given day), along with their Fire and Kindle tablets. You can even check out what book titles Jeff Bezos himself recommends to pick up and read. The Seattle bookstore is not the only example of a new and foreign business model that Amazon is exploring, they’re now opening pop-up kiosks in front of random storefronts and shopping malls throughout the United States.
But why the sudden change of heart towards the brick and mortar business model? Could it be certain e-commerce tax changes? Maybe.
But the overall consensus is that Amazon is simply trying to take over, both, the entire retail and digital market industries. And why not? Statistics show that while 85% of purchases began online, over 95% of them end inside a brick and mortar store.
But what’s being missed here is the big picture; the brick and mortar business model, for any industry, is far from being dead. In fact, it’s thriving! And with that means the continued growth of such equipment and installations as POP Displays and Digital Signage. In a day where everything is available to a consumer with the click of a mouse, consumers also are proving that there’s nothing like satisfying the impulse purchase and enjoying a multidimensional shopping experience. Why wait 2 Days for shipping when you can pick it up from the POP Display and walk over and pay to own it, immediately?
The POP Display and Digital Signage age has just received a double down bet from the biggest online retailer in the world, and expect everyone to follow suit in the coming years.