It's the new phrase circulating around the retail industry and it's what's in right now.
Barnes & Noble is one of the first to introduce this new business model concept into their chains and four lucky cities are showcasing the experience first.
Edina, mn - eastchester, ny are now open and operating with folsom, ca and loudoun va opening very soon.
so what is this retail-tainment concept and how is barnes & noble making it their own?
well, it's bringing a more customer orientated and conversational setting to the bookstore. the concept will be serving contemporary dishes created by chefs and drinks will inlcude wine and craft beers. along with providing both community seating and tables and traditional dinning seating and table arragnements - to better accomdate both demographics of customers who may want isolated experiences or the group setting edxperience. and of course, there will be plenty of stations to charge your electronic devices. the theme will be casual but the idea will be to keep customers seated and entertained as long as possible, an environment to both enjoy accomplish and enjoy daily tasks.
expect dozens more of these concepts to take the place of the outdated cafes currently in barnes & nobles across the country.
If you're looking to get a sneak peek inside what these new concepts will look like - well you're in luck.
CDMV Installations has an insider's Preview of what these new concepts will look like from the ground up. feel free to look through our gallery below!