1. you Can Interact
You ever try and touch a print ad like a touch-screen? Yeah, don’t, you’ll look silly. Digital Signage is how retailers and business owners can reach out to their potential customers and engage with them. Give customers a screen to use and they will, just like with their smartphones, tablets and computers. Interactive signage is a message to your customers that you are in-line with what’s new and in demand, this give them the comfort they need in making a purchasing decision. Classic POP sales strategy.
2. Life, In Real Time
You’re in control, 100%. Changed your mind about what you wrote? No problem, just go back and edit it. Can’t do that with print, if you made a type or inaccurate statement on print you just wasted hundreds or maybe thousands of dollars. Print signage also has to be spaced out with enough time in between sessions so that your budget has time to recover. Not with digital signage, you can update content, news and specials on a daily basis. Even hourly if you’d like. And it’s all at your fingertips, no time wasted delegating manual labor each and every time you want to update.
3. The Pocket Book
This is the most overlooked aspect of transitioning from print to digital, and that’s the cost. Sure your upfront costs are noticeable. You want a quality piece of equipment and an even more quality installation. But your ROI in the long run will be well worth the investment, hands down. And with digital signage, there is no repeated cost of having to put out new content, it’s just, put out.