In today’s retail market, we are seeing an increased demand for quickly executed fixture and display projects. Staying ahead of trends and quickly implementing new ideas is what can separate your brand from the rest. If you think of the retail environment like a living eco-system, products are strategically placed throughout a designated area in an effort to maximize exposure to the consumer. In order for this environment to be effective, you first need to understand this environment and how it works.
A good retail chain understands the “Native” consumer. By “Native’ consumer, I’m referring to the general population passing through your store and living in the surrounding areas. For example, if you’ve ever had a chance to visit a Walmart in Fargo, ND, as opposed to San Diego, CA, I'm willing to bet that 65% of the items displayed on the floor are completely different than those of the other store. Fact is, people in North Dakota just aren’t as interested in the same products as the people in San Diego are, and vice versa. So understanding your “Native Consumer” plays a key role in understanding this environment.
Once you have a good understanding of your native consumer, things like target audience, industry trends, seasons and timing come into play. All of which play a key role in our Retail Display and Fixture Installation business. Our customers need to target certain audiences, stay ahead of industry trends, quickly adapt to the seasons and insure their timing is perfect. This creates the demand for speedy, well executed project deployments.
In today’s world, new technology and refined methods of procedure have allowed us to execute projects faster than ever before. We have become a 24 hour society and staying one step ahead of the competition has evolved into a race to remain relevant. Here at CDMV Installations we recognize what it takes to compete and have dedicated our talented team to providing customers with 24 hour support, quick response times, on demand product and project roll outs coupled with a service that never compromises quality, safety or workmanship. If you’re looking for that edge on your next POP (Point of Purchase) display, or need to make that relevant or seasonal change to your retail environment, then I hope you’ll consider using CD McIntosh – Vinson Inc. / CDMV Installations. We are your retail and restaurant installation experts.
Sr. Program Manager - Tommy Curran
2016 - CD McIntosh - Vinson Inc. / CDMV Installations