Radio Frequency Identification, or RFID for short, is making a dramatic shift from inventory databases to enhancement of customer experience.
This would give brick and mortar retail stores a breath of new life, after the heavy competition its received from the online shopping platform. When it comes to offering a customer an actual “experience”, online retailers have very limited options. But the brick and mortar industry has always had that ace up its sleeve, allowing customers to experience something while shopping or even just browsing in their store. The very reason why we’ve seen giants like Amazon, the king of online shopping, jumpsides over to a brick and mortar platform. Experiences can and have shown, to increase your sales.
So what can the RFID offer customers of brick and mortar retail stores?
Convenience and peace of mind. Oddly enough, studies show that 20% of online orders result in some form of negative experience. Whether it be that an item is out of stock, on backorder, has changed price, arrives late, never arrives at all, arrives damaged etc etc. And this has put a bitter taste in the mouths of consumers. With RFID, it allows retailers to bring back the BOPIS model (purchase online/pick up in store), which customers welcome. Who wouldn’t like the idea of being able to order and purchase something instantly, then having the peace of mind that you can pick it up and own that very same day, with no lines?
RFID isn’t just logistics and inventory, it has its bells and whistles, too. Look for retail stores to fit their stores with Smart Fitting Rooms, which will include:
Not to mention all the smart interactive kiosks that will be available for your favorite product. Kiosks allow consumers to better inform themselves, as opposed to dreading talking to a sales rep or altogether just leaving without purchasing. This all attributes to providing the consumer with a better overall experience and will encourage them to back back again for a future purchase.
For those thinking of utilizing a RFID system in their stores, be sure to verify your ROI on the system and to hire a qualified Installation Team. The benefits to both efforts will save you thousands in the long term.