Ugg, the world famous footwear brand, has launched a new and innovative retail concept for their retail stores.
The concept utilizes digital signage and POP Displays within their stores in order to give their customers a “sensorial storytelling” of their brand.
Ugg wants to offer those who visit their stores an experience when browsing and shopping, rather than just a sole product. It will have been 37 years since the brand has had any major branding redesigns for their retail establishments, which is huge. This shows a significant commitment to adaptation and the future of their brand.
Florida marks ground zero for the first retail store to exhibit the new branding changes and the idea behind the new design concepts is to be able to provide potential customers with the very “feeling” one has when putting on an Ugg boot. Hence, the sensorial storytelling desire meant to provide their customers with an experience.
Ideally, the stores will be designed with a layout to offer customers a sense of “comfort”, “homely in spirit” and a “dream state”. To accomplish this, the store will be divided into sections with specific objectives. For example, one area will be exclusively to try on apparel and footwear. Another section will be to simple relax and browse through products. Also, a section dedicated to the history of Ugg, where different variations and examples of storytelling will occur and the ability to interact with digital POP Displays will be on site.
Ugg feels that offering and integrating this new style of store layout will provide their customers with a better and more well informed shopping experience. Elevating the customers’ experience and providing a tangible perspective into the product that they are interested in purchasing, may be enough to complete that transaction and leave both parties completely satisfied.
Ugg plans to integrate the new concept into their stores across the globe, including the United States. Just another example of the retail industry adapting to and integrating new resources and tools to help provide customers with a truly unique experience. Digital Signage and POP Displays are now an absolute must in the retail industry, there is no longer any doubt.