Bentonville, Arkansas is the site of WalMart’s latest contribution to the world of retail POP Displays.
Although, one could argue that the display isn’t technically a POP display, because it contains items that have - already been purchased.
But who are we to split hairs here?
The truth is, WalMart’s Automatic Pickup Machine or “The Tower” is a genius move by the conglomerate chain. They’ve found a way to physically tie their online platform to their brick and mortar platform by getting the customer to visit their stores to pick up the products they purchase online.
You may be asking yourself, “Weren’t they already doing this?”, and the answer is - yes. But not like this.
The Automatic Pickup Machine is different because it’s completely automated and involves zero human interaction, which many of us can appreciate from time to time. All the customer has to do is go up to the machine and type in their order number, the machine then turns and spits out the customer’s item. That’s it. No lines, no talking, no waiting for employees to go hunt for your item out back. In and out.
WalMart may have revolutionized the In-Store Pick Up model forever.
Keep an eye out for these towers to be installed all over across America and with the roof having to be altered and re-adjusted to fit these Tall Automatic Pickup Machines, expect to see your local WalMart with some remodeling soon.